When you ask a company about telemarketing …..the reply is often ” we tried and it didn’t work ! ” OK….so the next question is how long did you try it for ? It is a long term approach to your marketing and is definitely not a quick fix. Sure you might get lucky and pick up the odd one or two deals, but for it to really be successful you need to give it time and persevere.
How long ? at least a year……You are trying to market your company and your brand, probably to people who have never heard of your your company and it is an investment in time and money. But, once you have got the ball rolling and started nurturing some good contacts and leads it will be best your ever did.
Trust me I am a telemarketer !
So you have exhibited at a show or you have been to a business show? Hopefully, it went well and you and your staff were rushed off your feet. If you think it did go well there should have been a few things that should have happened.
- You had some great conversations with decision-makers who are interested in buying from you and your company
- You have collected lots of business cards from people who are interested or want to find out more
- You have collected business cards from influencers or other members of staff who will need to report back to their boss
- You have collected business cards from people who would like to sell them to you
So what have you done with all those cards and useful contacts? Have you loaded them onto a spreadsheet or put them onto your CRM system?
Have you called all your leads within a week of the show finishing?
If you have answered “no not yet ” then the show you exhibited at have visited might have been an expensive waste of time and money. People have short memories so get on the phone with all your new contacts and arrange some meetings before they forget all about you or even worse they have bought from one of your competitors.
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So you have made hundreds of calls, gone on some meetings and ………….nothing. It will take time. Sales is a two way process and it is very much about building relationships. That will take time.
So carry on making you calls, being professional, not getting frustrated, follow up on all your sales leads and eventually those orders will start coming through.
There will always be people who say ” telemarketing is dead” or telemarketing doesn’t work ” but those people are one’s who don’t have the guts to pick up the phone and introduce themselves to total strangers…..but you do and you are one that will reap those benefits. Good things are worth waiting for – so be patient and keep telemarketing.
We are all guilty of making assumptions that are usually based on our own perception of the world. When we are telemarketing, those assumptions can be disastrous. I have listed some of those below and you can make your own mind up as to why they are on the list
- A young voice means a junior employee
- If a woman answers the phone she is a receptionist
- An older voice means a part time employee
- Any one who answers the phone is not important
- Directors don’t answer the phone because they are too important
So taking a snooty attitude with the person who answers the phone can have awful consequences, particularly if you have announced which company you are from. Take heed.
I recently watched a film called The Secret. Very interesting and fascinating viewing. It did get me thinking…. how many times do we assume that something bad is going to happen and then eventually it does ?
I can be as negative as the next person… sometimes when I am calling prospects, for no reason I start thinking that when I get through I am going to get a telling off or the prospect is going to hang up on me, and very occasionally that happens, more often than not though, the lady or gentleman on the other end are perfectly nice and pleasant.
Sometimes the sound of my voice is the sound of someone who could help them. If I am calling for one of my IT clients or one of my accountancy clients, I am the person who is introducing a potential solution to the challenges the prospect is facing.
Do you see where I am going with this ? Don’t assume that every person you call is going to think you are a nuisance cold caller…..often you are the provider of a solution and the sound of your voice will be music to their ears.